Phoenix James-Pérez
Portfolio 2026
Art direction & design, New York City / New Orleans
Work
OLASBrand & website directionThe Western EyeRRL sunglasses, conceptual campaignNOLA UnitedIdentity & campaignThom Browne Met GalaSocial film, 2026MNWGarment concept moodboardsLost StoryBrand creative supportTulane / Zeta PsiMerch & chapter graphicsAdditional WorkPoster & moodboard
Experience
Junior Art Director Internship, Consulate NYCMay – Jul 2026
Freelance design, OLASNov 2025 – Present
Merch Chair, Zeta Psi Tulane
Contact / About / Resume / Instagram / LinkedIn
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About

Born and raised in New York City, I’m an aspiring art director and designer studying at Tulane University. I’m interested in blending culture and style into visual experiences that people connect with.

Through art direction, I aim to create work that feels personal, timeless, and culturally resonant. I believe that the best design goes beyond aesthetics, it evokes emotion.

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Contact

Available for creative collaborations and opportunities.

New York City / New Orleans

phoenixjpm10@gmail.com
646-568-0802

Resume (PDF)

Instagram
LinkedIn

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OLAS
Brand & website direction

I’ve been working with OLAS, a New York-based oral care brand, providing direction on brand aesthetic and graphic design. Most recently, I’ve been leading a redesign of their website, simplifying the layout and building a calmer, more elevated look around the ocean story behind the brand.

OLAS
OLAS

Before

OLAS before the redesign
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The Western Eye
RRL sunglasses, conceptual campaign

The Western Eye is a self-initiated conceptual campaign for Double RL sunglasses, not affiliated with Ralph Lauren. It takes the quiet confidence of RRL’s western workwear and translates it into eyewear.

Poster ad: Photoshop and AI. Product images: Adobe Firefly. Guide and ad layouts: Illustrator.

The Western Eye motorcycle ad
The Western Eye hat ad
The Western Eye vintage poster
The Western Eye campaign guide
The Western Eye frames
The Western Eye moodboard
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NOLA United
Identity & campaign

NOLA United is a concept nonprofit that removes financial barriers to youth soccer in New Orleans through free coaching, gear, and a place to belong. I developed the project designing the logo, visual identity, messaging, and campaign across print, social media, and outdoor advertising.

NOLA United
NOLA United
NOLA United brand guidelines
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Thom Browne Met Gala
Social film, 2026

Social film for Thom Browne Met Gala 2026. Cut and assembled by Phoenix.

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MNW
Garment concept moodboards

Each tear, loose thread, and mark of wear resemble a moment in time. Rooted in travel and stopping for a moment to appreciate your surroundings, to create garments that hold the feeling of a place, a time, or a feeling that does not last, but stays with you as you move forward.

MNW
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Lost Story
Brand creative support

Helping with the creative process of the brand Lost Story.

Lost Story moodboard
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Tulane / Zeta Psi
Merch & chapter graphics

As merch chair, I design the creative work for my fraternity. I designed each piece of merch and handled production for the members.

Zeta Psi
Zeta Psi
Zeta Psi pocket tee
Puppies event poster
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Additional Work
Poster & moodboard
Isamu Noguchi poster
Interior design moodboard